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Fred's Coffee

Project Description: Logo and Flyer Design for Fred’s Coffee Shop Opening

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Project Overview

I had the pleasure of designing a unique logo and an eye-catching flyer for the grand opening of Fred’s Coffee Shop. The aim was to create a logo that stands out from conventional coffee shop logos and a flyer that effectively promotes the event.

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Logo Design

  • Distinctive and Memorable: The logo was designed to break away from typical coffee shop aesthetics, ensuring it is both unique and memorable.

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Flyer Design

  • Visual Impact: The flyer features a large, captivating visual image to grab attention.

  • Structured Layout: It includes two columns of text and space for the company’s contact information.

  • Brand Integration: The flyer prominently features the newly created logo to reinforce brand identity.

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Software Utilised

  • Adobe Illustrator: For creating precise vector graphics and ensuring scalability of the logo.

  • Adobe Photoshop: For enhancing visual elements and adding final touches.

  • Adobe InDesign: For designing the flyer layout and integrating text and images seamlessly.

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Explore my portfolio to see more examples of my graphic design projects, showcasing my expertise in branding design, illustration graphic design, and my passion for graphic design.

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Contact Me

If you're interested in collaborating on graphic design projects, including logo and flyer design for business openings, please email me at craftypenguin2018@gmail.com.

 

Let's work together to create standout designs for your brand!

Mock up of a coffee packaging for Fred's Coffee. Packaging on a table with a cup of coffee.
Logo design for Fred's Coffee. Has an illustration of a crown over the word Fred's.
Flyer for Fred's Coffee. Images of coffee cups from above at the top.  Colours of brown and beige.
Mock up of a reusable coffee cup with lid and the logo on a wrap around card. Logo is Fred's Coffee.

Extras were also created for this project to show the client how they could brand products for their coffee shop. These included a reusable cup and their own coffee packaging.

Mock up design of Fred's Coffee Packaging. Featuring the logo, a cup and saucer and coffee strength.
Mock up of flyers for Fred's Coffee as a lifestyle image. Two flyers held in a persons hand.
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