top of page

Shearings

Project Description: Marketing Material Design for UK Summer Breaks Promotion

​

Project Overview

I developed targeted marketing materials for a travel company to promote UK Summer breaks, specifically designed to appeal to a mature, budget-conscious audience. The materials included a range of assets to maximise reach and engagement.

​

Marketing Materials Created

  • Facebook Post: Designed a visually appealing Facebook post to capture attention and drive engagement on social media.

  • Email Header Graphic and Title: Created a compelling email header graphic and title to enhance open rates and convey key messages.

  • National Press Ad: Designed a half-page national press ad (170mm x 268mm) focused on attracting readers with clear, value-driven messaging.

  • A4 Brochure Cover: Designed an A4 brochure cover for UK breaks, emphasising summer 2022 offers and appealing to the target audience with straightforward, no-nonsense language.

​​

Target Audience

  • Age: 65+ years old

  • Characteristics: Budget-conscious, seeking value for money

  • Communication Style: Responds to clear, simple messaging

​​

Software Utilised

  • Adobe InDesign: For creating the brochure cover and press ad layout.

  • Adobe Illustrator: For designing graphics and visual elements.

  • Adobe Photoshop: For image editing and finalising graphics.

​

Explore my portfolio to see more examples of my graphic design projects, showcasing my expertise in creating effective marketing materials and my passion for graphic design.

​

Contact Me

If you're interested in collaborating on marketing material design or other graphic design projects, please email me at craftypenguin2018@gmail.com.

​

Let's work together to create compelling visuals that drive results for your business!

bottom of page