SurfacePrep

Project Description: SurfacePrep UK Marketing

 

Project Overview

As the Marketing Manager at SurfacePrep UK, I lead a dynamic and results-driven marketing strategy across the UK, focusing on brand consistency, digital engagement, and business growth.

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Strategic Marketing & Brand Development

I specialise in designing cohesive marketing materials for both print and digital platforms, ensuring a strong and professional brand presence. With expertise in Adobe Creative Suite, I create visually compelling content that effectively communicates our brand message.

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Digital Marketing & Social Media Management

I manage SurfacePrep UK’s social media strategy, using tools such as MailChimp and Later to implement targeted campaigns. By analysing performance metrics, I continuously refine our approach to enhance engagement, expand our reach, and drive customer interaction.

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Photography, Videography & Content Creation

Visual storytelling is a key part of my role. I oversee photography and videography projects, producing high-quality content that strengthens our brand identity and showcases our expertise in the manufacturing industry.

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Website Optimisation & User Experience

I play a key role in maintaining and enhancing our WordPress websites, improving web design, SEO, and content management to create a seamless, user-friendly experience. By implementing SEO best practices, I help boost online visibility and drive traffic.

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Award-Winning Marketing Success

One of my proudest achievements is SurfacePrep UK’s win of the UK Business Award for Best Use of Recyclable Materials. I led the marketing campaign that highlighted our sustainability initiatives, effectively showcasing our commitment to eco-friendly manufacturing practices.

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Technical Skills & Professional Growth

I bring a keen eye for detail and a passion for creativity, leveraging tools such as Microsoft Office, Adobe Creative Suite, and Canva to deliver innovative marketing strategies. My role is both challenging and rewarding, allowing me to continually develop my skills while contributing to the company’s success.

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Through my work at SurfacePrep UK, I have built a strong foundation in digital marketing, branding, content creation, and strategic campaign management, helping to position the company as a leader in the surface preparation industry.

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Design Deliverables

• A4 Flyer: Designed a compelling flyer to highlight SurfacePrep's services, ensuring it effectively communicates key information and attracts potential clients.

• Brochures: Created a detailed brochure that outlines the company’s offerings in a visually engaging format, tailored for the UK market.

• A5 Flyer: Created a range of flyers in this style to share with customers the services the business offers.

• Business Cards: Designed professional business cards to facilitate networking and leave a lasting impression at events.

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Software Utilised

• Adobe InDesign: For layout and design of the brochure and flyer, ensuring professional and cohesive presentation.

• Adobe Illustrator: For creating vector graphics and visual elements for promotional merchandise and business cards.

• Adobe Photoshop: For image editing and enhancing visual appeal across all materials.

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Explore my portfolio to see more examples of my graphic design projects, showcasing my expertise in promotional material design, branding, and my passion for creating impactful visual solutions.

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Contact Me

If you’re interested in collaborating on promotional material design or other graphic design projects, please email me at craftypenguin2018@gmail.com.

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Let’s create effective and engaging designs to elevate your brand!

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